Ursula Lane-Mullins


Ursula Lane-Mullins

VR & UX designer

Ursula is co-founder of ACME Virtual, a mixed reality studio and lab. With a background in UX, film and multi-platform storytelling, Ursula is now consulting in creative user experience applications for VR, AR and emerging technologies. She has worked for agencies, building products and services for Government, Telcos, Banking, Insurance, Auto, Alcohol and Media clients. Having worked for R/GA, Velvet Onion, The White Agency, Analog Folk, Southern Cross Austereo and Network Ten, she embarks on her latest journey to create amazing experiences in the medium of Virtual Reality.


Registration and networking
Drinks and food

6:00 PM

Immersive Hack welcome

Welcome speech.
Introduction to the mentors and judges

7:00 PM

Rapid Ideas pitching

Pitch ideas and recruit team members

7:30 PM

Team registration

Register your team and start hacking

8:30 PM

Venue closes

11:30 PM

Venue opens

7:30 AM


Light breakfast will be served

8:00 AM


Team continues working on their ideas

8:30 AM

UX in VR (optional)

Crash course into UX in VR (1 hour) from 9-10AM

9:00 AM

Workshop: Introduction to A-Frame (optional)

A short but sweet introduction to Mozilla A-Frame

10:00 - 11:00 AM

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